Tabs on Writing

The Business of Business Writing by John Tabellione, Principal at

Best Thing Since Sliced Bread? NASCAR Driver Joey Logano’s Nickname

Date: 01 May 2019
Category: Current Events, Homophones, Sports

Yes, NHL All-star Wayne Gretzky was appropriately nicknamed “The Great One,” and all-time champion boxer, Muhammad Ali, will always be “The Greatest,” but NASCAR winner, Joey Logano’s unique moniker is a tad more subtle: “Sliced Bread,” implying he’s the best thing to come along in history since, well, since sliced bread.

Born and bred (for a brief time) in my home state of Connecticut, Logano and his family somewhat mimicked my life journey by eventually moving to Georgia, where the stock car racer figuratively and literally grew in stature.

The reigning Monster Energy NASCAR Cup Series Champion began his racing career in 1996 as a 6-year-old quarter midget racer living in Connecticut, and among his many racing achievements, the fact that stands out is he has consistently been the youngest to accomplish so many of these feats:

  • Youngest driver to win a Nationwide Series race at 18 years, 21 days old
  • Youngest winner in Cup Series history when he won the 2009 Lenox Industrial Tools 301 at New Hampshire Motor Speedway at 19 years, 35 days
  • Youngest winner in two of NASCAR’s three top divisions
  • First NASCAR driver born in the 1990s who has competed in NASCAR’s three major divisions
  • Second-youngest Daytona 500 winner in 2015

Logano and his wife, Brittany, have received the honor of the 2018 Comcast Community Champion of the Year award in Miami for contributing over $3 million to organizations that provide second chances to kids and young adults in crisis.

It’s also interesting to note that a majority of his crew has returned for the 2019 season and most of the team members have been together since 2013.


Logano certainly knows what side his bread is buttered on.

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