Tabs on Writing

The Business of Business Writing by John Tabellione, Principal at

Property Brothers Have A New “Raison D’être”

Date: 05 April 2018
Category: Entertainment, Homophones, Spelling

The indefatigable “Property Brothers” of HGTV fame–Drew and Jonathan Scott–have added yet another raison d’être, or reason for being: Habitat for Humanity. “Purchasing a home is increasingly out of reach for far too many people across the country,” Drew Scott said. “By supporting the #HomeIsTheKey campaign, we can all play a role in building more homes and more opportunities for families.”

Jonathan Reckford, CEO of Habitat for Humanity International, added, “At Habitat for Humanity, we have long known that home is the key to a better life. For more than 40 years, we have helped more than 13 million people become empowered to build better lives for themselves and their families.”

Personally, the campaign seems somewhat reminiscent of “A Raisin in the Sun” subplot about the importance of a family home.

World-renowned (their programs are shown in 150 countries) for their unique ability to help couples find, buy and transform extreme fixer-uppers into ultimate dream homes, the twin real estate/construction experts have recently committed to raising the walls on two new Nashville homes as part of the start of the program.

Anyone who’s watched the brothers knows the turmoil and anxiety that goes into a major renovation, in particular, the demolition, and, sometimes, the total razing, of an original room, or an entire section of a house under reconstruction.

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